Steve Forbes On Achievement - Estee Lauder
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Format: Streaming | Download
Length: 4:08
Grade Level: 6-12+
Closed Captioned: English
How did Estée Lauder’s innovative marketing show the power of free markets in expanding opportunities for women?
In this episode, Steve Forbes tells the story of Estée Lauder, a marketing pioneer who used free samples to grow into a global cosmetics empire. By creating personal connections and bold strategies, Lauder shattered industry norms—and built one of the world’s most powerful brands.