Steve Forbes On Achievement - Prudencio Unanue
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Format: Streaming | Download
Length: 3:41
Grade Level: 6-12+
Closed Captioned: English
How does the story of Goya illustrate how opportunity can be created by meeting the needs of an underserved community?
In this episode, Steve Forbes traces how Prudencio and Carolina Unanue built Goya Foods by serving an overlooked market—Hispanic immigrants hungry for a taste of home. Their journey shows how free enterprise rewards vision, persistence, and understanding your customer.
